Stand out from the rest: a clean and modern brand.
Reduce to the Max! – Reduce to Deluxe!
Deluxe Music is a channel that offers a diverse spectrum of musical entertainment. It showcases an array of music videos spanning various genres, captivating concert performances and thrilling music-related content. As a result, Deluxe Music has established itself as a trusted destination for top-notch, eclectic, and expertly curated music entertainment.
As part of a pitch presentation, the aim was to develop a new channel design and brand identity, with the challenge of keeping the channel’s programming at the forefront while giving it an exciting identity that would stand out from the high quality music content.
The approach for this project was to reduce the Deluxe Music brand to its essence. With the motto ‘Reduce to the Max’, a modern, high quality and clean design was developed that seamlessly blends in with the various music videos and programmes, yet retains its own distinctive character.