The Sky Store from multinational pay-TV provider Sky offers customers the opportunity to buy or rent films and series without having to take out a Sky subscription. A wide range of content is available and can be viewed in a variety of ways.
To introduce this store to customers, an advertorial was produced, which I created as an art director, with the aim of encouraging potential customers to try out the Sky Store. The main concept for this was a straightforward presentation of the simplicity of the various ordering options. In the unmistakable Sky look, it succeeded in arousing potential customer interest, bringing them into the Sky Store.