The Masked Singer Switzerland
![TMSCH22 Header](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_Header-1024x576.jpg)
The best craziest show in the world!
Rock the Stage!
The Masked Singer is an internationally successful TV show with a crazy concept. Celebrities hide their identities behind masks during music performances, and the audience and a jury guess who is hiding behind the masks.
As art director I worked on the advertising campaign of the Swiss version for ProSieben Switzerland. The task? To put the show design into the right perspective and to create and implement an exciting campaign concept – every season since the show’s launch
The result? The campaign was everywhere in Switzerland: print ads, digital out-of-home elements, online ads, social media and even radio, cinema and TV spots. An integrated programme campaign that builds excitement for the show without giving too much away.
![TMSCH22 Promo 02](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_Promo_02.jpg)
![TMSCH22 Promo 03](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_Promo_03.jpg)
![TMSCH22 Promo 04 1](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_Promo_04-1.jpg)
![TMSCH22 Promo 04](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_Promo_04.jpg)
![TMSCH22 Promo 05](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_Promo_05.jpg)
![TMSCH22 Promo 06](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_Promo_06.jpg)
![TMSCH22 Promo 07](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_Promo_07.jpg)
My Role:
Art Direction, Director, 2D Animation
Client:
Seven.One Entertainment Group Schweiz
Agency:
DMC Munich
![TMSCH22 Print 02](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_Print_02-1024x512.jpg)
![TMSCH22 Print 01](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_Print_01.jpg)
![TMSCH22 Digital](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_Digital-1024x577.jpg)
![TMSCH22 DOOH](https://matthiasweng.com/wp-content/uploads/2023/11/TMSCH22_DOOH-1024x576.jpg)